Virgin Blue airline has launched their first domestic business class seats, promising passengers a seat that “feels as though they are driving a luxury sports car”. Featuring a 62 inch pitch, the leather seat will be available on the airline’s two new Airbus 330s and also offer passengers a “superior economy class”.

The service will operate between Sydney and Perth in May, flying three times daily from June.

“The seating and experience of this aircraft has been designed to say contemporary quality, with luxury leather padded seating that feels as though you are driving a luxury sports car,” Virgin blue Creative Director, Hans Hulsbosch, said.

Mr Hulsbosch said the inspiration for the ultra-modern aircraft was to provide guests with a luxury experience of relaxation, comfort and excellence in service.

Virgin Blue Chief Executive John Borghetti has promised travellers competitive air fares.

The airline group recently announced other big changes, including new airport lounges, a revamped Velocity frequent flyer program and a new designer flight attendant uniform.

The glamorous red uniforms were modelled by Elle Macpherson and a team of 60 Virgin crew and pilots on a makeshift runway.

Juli Grbac of Project Runway fame designed the new Virgin Blue airline uniforms with “style, sophistication and old-world glamour” in mind.